LA FOLIE CAFÉ: MINI DOCUMENTARY
One of the projects I completed in my junior year was a mini-documentary that reflected the story of a company. We decided to choose a small café in Lima, Peru called La Folie because of its original story. In this video, we were able to show two of the six STEPPS from the book Contagious by Jonah Berger, emotion and stories.
La Folie’s story began in the year 2008 when Andrea Balta and her sister Pilar decided to start a business together. They began to brainstorm ideas and because of their complementary careers: hotel management and marketing, their ideas combined well. The sisters agreed on the idea of opening a café and that's how the idea of La Folie came about. They were looking for all the things they liked and by combining their tastes, this crazy café was born. Currently they have two restaurants. The one in Chacarilla is 5 years old and the one in Jockey Plaza is 3 years old.
La Folie has a mixture of modern and old things, the materials, colors, dishes and desserts are actually a combination of the tastes of the two sisters. La Folie means madness in French so they play a lot with the senses, giving the customer a sensorial experience.
The vibe of La Folie is to feel at home. It's getting there and always finding something new, a different place that reminds you of your childhood. The idea is for you to feel at home with either a piece of furniture or a dessert, for it to be an experience that sharpens the senses.
The final idea is for La Folie to serve as an inspiration to all. For all of those who have a dream, make it happen, because just like Andrea and Pilar followed theirs, you can too.
La Folie has a mixture of modern and old things, the materials, colors, dishes and desserts are actually a combination of the tastes of the two sisters. La Folie means madness in French so they play a lot with the senses, giving the customer a sensorial experience.
The vibe of La Folie is to feel at home. It's getting there and always finding something new, a different place that reminds you of your childhood. The idea is for you to feel at home with either a piece of furniture or a dessert, for it to be an experience that sharpens the senses.
The final idea is for La Folie to serve as an inspiration to all. For all of those who have a dream, make it happen, because just like Andrea and Pilar followed theirs, you can too.
Reflection:
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